Amy Schoening DDS

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CLIENT: Amy Schoening, DDS
LOCATION: Mansfield, Texas

Analysis of Marketing Efforts for Amy Schoening, DDS

Overview

Located in Mansfield, Texas, Amy Schoening DDS is a boutique-style dental practice focused on building one-on-one relationships with patients and delivering customized, fee-for-service care. Proud Son Dental Marketing partnered with this newly launched practice to establish their digital footprint, align their online presence with their boutique luxury brand, and attract patients in a competitive market.

Website Design and SEO

A pivotal component of Amy Schoening DDS’s strategy was the development of a website that reflected their boutique, patient-focused branding.

Key Features:

Luxury Aesthetics:
- Clean, modern design with calming colors and elegant fonts to convey professionalism and exclusivity.
- Professional photography showcased the practice’s upscale environment.
Patient Education:
- Informative content explained services like Invisalign, veneers, and dental implants in an approachable way.
- SEO-optimized pages targeted specific queries like “Boutique dental care Mansfield” and “Fee-for-service dentist near me.”
Simplified Navigation:
- Clear calls-to-action and seamless appointment scheduling emphasized convenience.
- Mobile-first design ensured accessibility across devices.

Impact:

Excellent website engagement metrics, with healthy session duration and low bounce rates.
Top local search visibility, driving organic traffic and appointment requests.

Google Ads Performance

Our Google Ads campaign was designed to drive traffic, boost visibility, and convert leads into appointments. Below is the performance summary:

Timeline: 2 Years
Clicks: 5,484
Average CPC (Cost Per Click): $3.18
Conversions: 229
Cost Per Conversion: $76.09
Conversion Rate: 4.18%

Analysis:

Strong Conversion Numbers: The campaign generated 229 conversions, highlighting the effectiveness of ad targeting and copy tailored to the fee-for-service patient demographic.
Cost Efficiency: A cost per conversion of $76.09 ensured a healthy ROI for this boutique practice’s marketing investment.
Wide Reach: With over 278,000 impressions, the campaign significantly increased awareness in the Mansfield area.

Social Media Performance (6 Months)

Instagram (Post-Campaign)

Reach: 3.5K (113.8% increase compared to initial period)
Views: 4.1K
Content Interactions: 1K (100% increase)

Facebook (Post-Campaign)

Reach: 1.4K
3-Second Views: 517 (42% increase)
Content Interactions: 1.3K (113.9% increase)
Watch Time: 1h 35m

Key Strategies:

Luxury Branding through Professional Photography:
- Social media posts featured the practice’s clean, elegant office design, creating a visual narrative of the boutique experience.
- High-quality imagery of Dr. Schoening and her team emphasized the patient-first approach, building trust and approachability.
Patient-Focused Content:
- Posts explained complex procedures like veneers and implants in a simple, relatable manner.
- Testimonials and success stories reinforced the practice’s ability to deliver personalized, high-quality care.
Community Engagement:
- The team’s involvement in local events was showcased, connecting the practice to the Mansfield community.

Impact:

Social media boosted visibility and engagement, building awareness of the practice as a high-end yet approachable provider.
High content interactions (1K on Instagram, 1.3K on Facebook) underscored strong patient interest and trust in the practice.

Key Results

Proud Son Dental Marketing’s integrated digital strategy delivered measurable results for Amy Schoening DDS:

Website: Strong online presence with a boutique design that aligned with the practice’s brand.
SEO: Top rankings for targeted keywords, driving organic traffic and increasing appointment inquiries.
Google Ads: Over 5,000 clicks and 229 conversions, achieving cost-effective lead generation.
Social Media: Boosted engagement on Instagram and Facebook, positioning the practice as a trusted local provider.

Conclusion

By starting from scratch and leveraging a comprehensive digital marketing strategy, Amy Schoening DDS quickly gained traction in the Mansfield, Texas market. Proud Son Dental Marketing successfully positioned the practice as a boutique, fee-for-service provider, creating a foundation for long-term growth and success.

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