Proud Son Dental Marketing implemented a curated social media strategy that balanced education, community engagement, and personality. This approach showcased Cleona Dental’s dedication to advanced dental techniques, their involvement in the local community, and their fun, approachable team.

Key Components:

1. Professional Photography:

   • High-quality visuals highlighted advanced dental techniques, such as dental implants and cosmetic services, explaining their benefits to patients in an accessible way.
   • Behind-the-scenes content captured the warmth and personality of the Cleona Dental team, making the practice relatable and inviting.

2. Community Involvement:

   • Posts celebrated the practice’s active role in the community, with regular updates on their contributions featured on their Community Involvement page.
   • Content showcasing partnerships with local schools, charities, and events reinforced their connection to the Cleona community (Alex’s Lemonade Stand, Jackson Call Foundation, Toys for Tots, etc).

3. Engaging, Fun Content:

   • Lighthearted posts featuring the team’s personalities, office celebrations, and patient success stories.
   • Interactive elements like polls, quizzes, and patient shoutouts to foster engagement.

Results:

• Boosted Engagement: Increased likes, shares, and comments across platforms, amplifying brand visibility.
• Enhanced Patient Trust: The blend of professionalism and personality resonated with patients, strengthening relationships and encouraging word-of-mouth referrals.
• Social Proof: Showcasing community involvement and patient stories built credibility and demonstrated Cleona Dental’s commitment to its local audience.