Jewell Dentistry

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CLIENT: Jewell Dentistry
LOCATION: Wilmington, NC

Analysis of Marketing Efforts for Jewell Dentistry

Introduction

Jewell Dentistry, a small family-owned practice in Wilmington, NC, has been serving the community for over 65 years. With the addition of a new associate dentist, the practice sought to modernize its online presence to attract younger patients while honoring its long-standing legacy. Proud Son Dental Marketing partnered with Jewell Dentistry to redesign their website, enhance their branding, and improve their digital footprint through strategic SEO efforts.

Website Redesign

The primary goal for Jewell Dentistry’s new website was to create a clean, modern, and user-friendly interface that reflects the practice’s values and longevity.

Key Features:

Clean and Modern Aesthetic:
- Used a streamlined layout with a clear hierarchy, ensuring ease of navigation for all age groups.
- A blend of modern design elements with subtle nods to the practice’s 65-year history, creating an inviting balance of tradition and innovation.
Emphasis on Family Values:
- Incorporated messaging such as “Excellent Dental Care for a Lifetime” throughout the site.
- Highlighted the practice’s multi-generational care approach through testimonials, family-oriented visuals, and patient stories.
Enhanced User Experience:
- Intuitive navigation made it easy for users to find information about services, schedule appointments, or contact the office.
- Mobile-responsive design ensured the website performed well across devices, appealing to younger, tech-savvy demographics.
Showcasing Expertise:
- Created detailed service pages explaining advanced procedures in simple terms, building trust and credibility.
Personalized Touches:
- Replaced stock photos with professional images taken after an in-person marketing audit, adding authenticity to the site.
- Highlighted the personalities of the team through bios and behind-the-scenes glimpses of the practice.

SEO Strategy

Improving Jewell Dentistry’s visibility in the competitive Wilmington market required a targeted and comprehensive SEO approach.

Key Tactics:

Local SEO Optimization:
- Claimed and optimized their Google My Business profile, adding accurate NAP (Name, Address, Phone) details and photos.
- Targeted local keywords such as “Wilmington family dentist” and “dental care for all ages near me” to attract nearby patients.
Content Marketing:
- Optimized all pages for keywords relevant to the services offered and the demographic targeted.
Technical SEO Enhancements:
- Improved website loading speed by optimizing image sizes and implementing lazy loading.
- Structured data was added to enhance search engine results with rich snippets, improving click-through rates.

Conclusion

Jewell Dentistry’s redesigned website and enhanced SEO strategy successfully modernized its online presence while honoring its long-standing reputation. By blending clean, contemporary design with targeted local SEO efforts, Proud Son Dental Marketing positioned Jewell Dentistry as a leading family dental practice in Wilmington, NC. This transformation ensures the practice continues to thrive in a competitive market for generations to come.

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