Google Ads Campaigns
The “net” that catches highly-motivated new patients. We craft comprehensive campaigns to grab the attention of excited patients and pull them to your website.
Exercise: Type in “dentist near me” into your search bar. The top 3 results have the bold Ad next to it, right? Your competitors are running Google Ads campaigns, and they are capturing 97% of the foot traffic, taking eyes away from your website, and with it, your stream of new patients. It’s very likely you are getting just drops out of the spigot while they bought their own pond. Google Ads cranks up that stream of new patients by dramatically increasing traffic to your website.
Facebook Ads Campaigns
The “claw” reaches out and grabs your ideal patient. We call Facebook Advertising the claw because this marketing tool utilizes the most advanced analytics to target your ideal patients based on geographic area, age, gender, interests, purchase behavior, etc. It’s accessibility to small businesses, like Dental Offices, is only part of the reason that Facebook Ads are revolutionary.
Why is Facebook Ads an essential service in a referral-based industry like Dentistry? Because you are tapping into a whole new network tree you never would have just through referrals. Your favorite patient Nancy told her whole tennis league about how great you are, that’s fantastic! But how will the local golf club hear about you? Or the people at the Chipotle down the street? Everyone that is either living or working in your area deserves to know about you, and at this moment, many do not. We can make that introduction with Facebook Ads.
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